Williams Scotsman

Big Events Demand Big Modular Efforts

What do Glendale, Santa Clara and Houston have in common? This week, of all weeks, the answer should be pretty easy to determine. Each location experienced the thrill of hosting the one-and-only, pro football championship game. 

Almost everyone in the world will be watching the game in Houston on Sunday, February 5.  The action on the field during the game and at halftime holds viewers spellbound, but WillScot is just as interested in what goes on outside the stadium – in the parking lot to be exact. 

And we’re not talking about tailgating.

Behind the Scenes with WillScot

If it takes a village to raise a child, imagine what it takes to organize the biggest football event of the year! Go beyond the players and performers who hold our attention for several hours and consider this: up to 800 people work at the host stadium, 600 workers set up the half time show in approximately six minutes, and more than 5,000 volunteers guide people to where they need to be. On top of that, add in the media that cover the game and the major network employees who make it possible for us to view the game from our favorite spot on the sofa.  The majority of event workers require an onsite location from which to work before, during and after the biggest game of the year. And they use a staggering array of materials and equipment to get the job done. A stadium can handle the fans but not all this extra staff and equipment. How do they manage this? With a temporary city composed of mobile offices.

With over 160 million people watching and an average of 77,000 attending the game, a super important event needs a strong support network of trusted suppliers that are reliable, responsive and experienced. For three consecutive years, WillScot has trucked in mobile offices and storage containers to create a temporary city outside the entrance gates of the football coliseums. Four months before the event, we work with our customer (a major event planning agency) to map out what units are needed, how many, where and when they must be delivered. For the upcoming game, drivers were enlisted from our Dallas/Fort Worth and San Antonio branches to assist our Houston branch. Because of the playoff status of the Texas pro football team whose home is NRG Stadium, four different delivery plans had to be prepared to be put into action at a moment’s notice. When the date was finally confirmed, the modular wagon train began its journey to the event site.

A Disciplined Modular Lineup

The average weight of a linebacker is 240 pounds and the weight of a 60’ x 12’ modular unit is about 15,000 pounds. As the coaches configured Xs and Os for their best game plan, our service team deftly maneuvered 42 of these hefty units into a lineup that is efficient and disciplined, all within a seven-day timespan. 

“Constant communication on a project this size is a must,” observed Corey Bell, WillScot’s Branch Operations Leader in Houston. “It ensures all involved parties are able to see the final vision our account executive painted for the customer. Having that vision laid the foundation for the project’s success.”  

In 1967, when the first championship Sunday took place between teams from Wisconsin and Kansas City, WillScot was offering its first modular building as an alternative to traditionally constructed offices. Each and every aspect of the most watched game of the year demands value, service and dependability. WillScot is proud to have gained the trust of those making sure the championship game’s name never loses its luster. We are a proud veteran of the yearly gridiron battle and guarantee the same value, service and dependability to each and every customer we serve all through the year.

The day after the event of the year, one out of 10 US workers may miss work. Not WillScot. You can be sure we will be on the job and “ready to work”.

No matter the industry, WillScot can provide a modular solution for you
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